New logo and website for Localstack

ux

ui

Logo design

Illustration

About
the Project

Localstack is a fully functional local cloud service emulator where developers can build, test, profile and debug infrastructure. As their solution has advanced to another level, Localstack was looking for a fresh new look which properly represents their identity, and helps in building brand awareness around their solution.

contributors

github stars

slack members

The
challenge

Complex ecosystem: As Localstack has become a significant and unique solution amongst cloud service providers, they needed to provide more information for their existing and future users. However, their services and offers were quite complex, and they needed to find a new design that is dynamic, fresh and modern on the one hand, but on the other hand is able to demonstrate the operation of their testing framework.

Vibrant community: One of the core values of Localstack is their active community; their contributors are active on several external channels. As they are valuable assets to them, it was very important to present these channels and the workflow of contribution as clearly as possible on the website, to make contribution easy.

The
Solution

discovery

Discovery: In order to assess the expectations and requirements regarding the new brand, we first conducted a brand personality workshop, where we understood their ideas about their new identity.

Logo and image: In order to find the best solutions for the implementation of our ideas, we conducted thorough research.

UX and wireframe: In order to design the new website and find the best user journeys, we organized product discovery sessions, and created the information architecture to identify, define and organize the content and structure of their website, keeping in mind future scalability as well.

Technologies



Vue.js



JavaScript



A-Frame



Lumen

Brand personality

Product discovery

Logo design

Illustrations

UX/UI Design

Web Design

The
Result

In addition to the effective implementation and responsive display of the 360-degree technology, we managed to create a balance between video content and visual elements of the features for realistic representation, without distracting the user from the action and story of the game.

logo